Hyundai Steel launches mobile customer portal H-HUB to boost digital services

Hyundai Steel launched a mobile customer portal system called H-HUB on June 8 to strengthen customer-centered digital innovation and build a smarter work environment, the company announced Thursday.

H-HUB extends the company's existing web-based customer portal to mobile devices, significantly improving accessibility and convenience for customers.

The platform features a redesigned menu structure organized around products rather than internal workflows, with a mobile-optimized user experience and interface built around the functions customers use most. Through a dedicated mobile dashboard, customers can check order status, shipment progress and claims in real time from the main screen.

In addition, Hyundai Steel built a smart-work environment that allows customers to check key information and complete tasks directly from their mobile devices during sales activities and on-site work. Scanning a QR code on a mobile device instantly pulls up product details and connects users to the relevant sales representative, enabling work without constraints on time or location.

"H-HUB is an important platform in Hyundai Steel's digital transformation drive, aimed at strengthening customer-facing services," said Lee Sang-jin, head of the company's DX Promotion Division. "We will integrate AI technology to deliver increasingly intelligent customer services and help build a smart-work foundation together with our customers."

Meanwhile, Hyundai Steel partnered with Hyundai AutoEver during the development of the mobile portal and became the first company within Hyundai Motor Group to adopt AI-based "vibe coding."

Vibe coding is a development method in which engineers describe desired features or directions in natural language to a generative AI, which then writes the code itself. The company said the approach shortened the project timeline while also improving productivity and quality compared with conventional development methods.

"Building on this project, we will consolidate the e-commerce system — which had operated separately from the customer portal — into a customer portal-centered platform, integrating and improving overlapping functions," a Hyundai Steel official said. "We will continue to expand our mobile and AI-based customer service platform and push forward with digital transformation to improve customer work efficiency."