Doosan Construction targets record 6 trillion won in new orders with data-driven strategy

Doosan Construction, marking its 66th anniversary this year, has set a new orders target of 6 trillion won (approximately $3.94 billion) — the highest in the company's history — as it pushes to expand its business. The strategy centers on data-driven selective bidding and rigorous project feasibility reviews to sustain a stable order pipeline. The company plans to pursue major contract wins in the second half of the year while devoting resources to activities surrounding the 25th anniversary of its We've residential brand.

Doosan Construction has broadened its business base this year by being selected as the contractor for four urban renewal projects in Seoul alone, and secured a large-scale redevelopment project worth 733.4 billion won in a key regional hub. The company is expanding its project opportunities by leveraging the residential brand strength and product planning capabilities it has built through We've and We've The Zenith.

Doosan Construction is focused on diversifying its portfolio across both private and public sectors while improving stability across different project types. Its experience spanning private urban renewal, infrastructure and public redevelopment serves as a key competitive advantage. The company previously handled every stage of the Sinbundang Line — South Korea's first privately proposed railway project — from route planning and design through investment, construction and operations. Drawing on its capacity to balance public interest with commercial viability, the company has delivered results in public redevelopment through a dedicated public projects task force, including Seoul's first and second urban mixed-use projects and the Sinseol District 1 project, the city's first public redevelopment initiative.

Doosan Construction's data-driven selective bidding approach is also bearing fruit in pre-sales. By comprehensively evaluating location, product quality and sales potential from the earliest stages of each project, the company has completed pre-sales at sites it supplied across major regions including Greater Seoul, the Gyeongsang provinces and the Chungcheong provinces.

The results are feeding through to improved earnings in a virtuous cycle. In the first quarter of this year, Doosan Construction posted consolidated sales of 359.4 billion won, operating profit of 29.9 billion won and net profit for the period of 22 billion won — with operating profit rising roughly 3.6 times compared with the same period a year earlier. "The data-driven selective bidding, pre-sale performance, cost improvements at active project sites and greater operational efficiency all appear to have contributed to the profitability gains," a company official said.

The company is also stepping up sports marketing to strengthen its brand competitiveness. To mark the 25th anniversary of We've, Doosan Construction is organizing its brand activities around five keywords — Have, Live, Love, Save and Solve. Brand patterns and design elements are being applied to products and marketing materials to reinforce the identity of individual complexes and encourage residents to experience the brand's distinctiveness in their daily lives.

The We've golf team is also helping to build touchpoints with residents. The team offers one-point lessons and fan signing events for We've residents, providing direct brand experiences, while also participating in advertising shoots and various content productions to raise brand awareness. The company has also run unconventional marketing campaigns — including audio advertisements on the Sinbundang Line — to bring the brand into everyday life.

Through the Zenith Gallery, Doosan Construction presents works by prominent domestic and international artists, combining residential living with cultural content to create a distinctive complex experience. Works by Korean artists including Kwon Chi-gyu and Kim Kyung-min have been installed within actual complexes, organically connecting specialized landscaping, architectural spaces and brand patterns. The result is a space conceived as an outdoor gallery, allowing residents to enjoy art as part of daily life.

"To achieve our new orders target of 6 trillion won as we mark our 66th anniversary, we will continue strengthening the growth foundation in which order wins, pre-sales, earnings and brand competitiveness all work together," a company official said.