Premium dessert brand Yoajeong will launch three new menu items Friday in collaboration with Tomorrow X Together (TXT), the brand's first-ever brand model.
The new offerings are presented as the "Stay HIP" series, reflecting Yoajeong's new campaign slogan "Stay HIP. Love yourself." Each item embodies the brand's core values — Health, Individuality and Premium — through fresh whole fruit and a variety of toppings chosen to highlight both flavor and visual appeal.
The lineup also incorporates the color palette from TXT's eighth mini album "7TH YEAR: 가시덤불에 잠시 바람이 멈췄을 때," the group's first release since renewing its contract, adding an extra layer of meaning to the collaboration.
"Health의 정석" draws on the album's purple and green tones and centers on a health concept. It pairs a low-sugar yogurt ice cream base with low-sugar granola, seasonal fresh fruit, honeycomb and slivered almonds.
"Individuality의 정석" uses the album's pink color to capture TXT's characteristically bright and energetic image. Built around an individuality theme, it combines strawberry milk chocolate shell with fresh fruit, Rainbow Pop, Strawberry PopPop and Froot Ring toppings.
"Premium의 정석" takes its cue from the album's yellow tones. It features fresh golden mango, mango chocolate shell and mango popping boba, keeping the fruit's natural sweetness and rich texture front and center to match the premium concept.
Starting Friday, customers who order any of the new items will receive a limited-edition Tomorrow X Together yogurt ice cream cup holder, while supplies last.
A Yoajeong official said the brand plans to roll out a range of events and merchandise promotions with TXT, building on this initial menu collaboration.
spa@heraldcorp.com
