Simmons offers returning customers coupons worth up to 1.1 million won in 'Refresh & Rewards' promotion

Simmons announced Monday it is launching a "Simmons Refresh & Rewards" promotion targeting customers who have previously purchased its products.

The promotion offers coupons to consumers with a prior Simmons bed purchase who buy a "Beautyrest" or "Beautyrest Black" mattress at any Simmons store nationwide. Customers who purchase a "Beautyrest" can receive coupons worth up to 300,000 won (about $195), while those who buy a "Beautyrest Black" can receive coupons worth up to 1.1 million won.

The coupons are redeemable on the Simmons official website and apply not only to mattresses but also to bedding, furniture and room accessories sold through the official online store.

Simmons said it aims to drive repurchase demand among existing customers while also targeting gift-giving to family members and acquaintances. The promotion reflects a broader industry trend in which bedding companies are expanding customer touchpoints beyond standalone mattress sales to include frames, bedding and bedroom furniture. It also forms part of a lock-in strategy to deepen brand engagement among customers with an existing purchase history.

Purchase history can be verified in multiple ways regardless of when or how the original purchase was made, or the model and size involved. The promotion can be combined with other ongoing promotions.

"As the importance of quality sleep grows, more people are looking to improve their overall bedroom environment — from mattresses and frames to bedding and furniture," a Simmons official said. "We designed this promotion to express our gratitude to existing customers and to give them the opportunity to upgrade their own bedrooms or gift Simmons products to family and friends."

Simmons conducts mattress quality development and testing at its sleep research R&D center inside "Simmons Factorium," its headquarters in Icheon, Gyeonggi Province. Last year, the company introduced its "Vanadium Pocket Spring," which applies vanadium to high-carbon steel wire produced by Posco under domestic manufacturing and production standards.

"Beautyrest Black," launched in 2016, is Simmons' top-tier mattress line. In March, it surpassed 500 units in monthly sales for the first time. Both "Beautyrest" and "Beautyrest Black" carry certifications including radon and thoron safety, flame-retardant mattress standards, eco-friendly certification from the Ministry of Climate, Environment and Energy, and UL Greenguard Gold certification.