Progressive broadcaster Kim Ou-joon has recorded high unfavorability ratings in a new survey, with even Democratic Party supporters viewing him negatively.
A post-local-election voter perception survey conducted by Korea Research on behalf of Sisa IN, released Monday, found Kim's average sentiment temperature among 2,000 adults aged 18 and older nationwide was 19 points.
The web-based survey covered 2,000 adults aged 18 and older nationwide, with a response rate of 10.7 percent. The margin of error was plus or minus 2.2 percentage points at a 95 percent confidence level.
The sentiment temperature scale runs from 0 to 100, with scores closer to 0 indicating "very negative" and scores closer to 100 indicating "very positive." Scores break down as follows: 0–24 "very negative," 25–49 "slightly negative," 50 "neutral," 51–75 "slightly positive," and 76–100 "very positive."
In the survey, 79 percent of all respondents viewed Kim negatively — 69 percent "very negative" and 10 percent "slightly negative" — while only 9 percent gave him a positive rating.
Negative views exceeded a majority even among Democratic Party of Korea supporters, Kim's traditional base. Some 64 percent of Democratic Party supporters rated him negatively — 50 percent "very negative" and 14 percent "slightly negative" — and his average sentiment temperature among that group was limited to 31 points.
Conservative broadcaster Jeon Han-gil, included in the survey for comparison, recorded an average sentiment temperature of 18 points, just one point below Kim's. Among People Power Party supporters, Jeon's sentiment temperature was 36 points.
The survey also measured sentiment temperatures for other prominent political figures: President Lee Jae-myung scored 50 points, Democratic Party leader Jung Chung-rae 32 points, former Rebuilding Korea Party leader Cho Kuk 23 points, and People Power Party leader Jang Dong-hyeok 21 points.
123@heraldcorp.com