CJ ONE launches 'Wonder Series' July promotion on dates featuring the number 1

CJ Olive Networks' lifestyle membership platform CJ ONE is launching a new July promotion called the "Wonder Series."

The company said Thursday it would run the integrated promotion throughout July to deliver differentiated customer experiences. The Wonder Series offers benefits each time members visit the CJ ONE app, with events rolling out sequentially on dates containing the number "1" — July 1, 11 and 21.

The first promotion, "Wonder Week," is already underway. During a teaser period running through July 5, members who sign up for event notifications on the CJ ONE app will receive CJ ONE points or a Tous les Jours Americano coupon. During the main event period from July 6 through July 10, members who access the app will receive a 50% discount coupon for Tous les Jours. Purchases of 16,000 won ($12) or more are eligible for a discount of up to 8,000 won.

The second promotion, "Wonder Raffle," begins July 11 and will run through the app's "Lucky ONE Raffle" feature. All members are eligible to participate, with various prizes to be awarded by draw. The company said it expects the raffle to boost member engagement by incorporating game-style interactive elements.

The third promotion, "Wonder Quiz," starts July 21. Members who solve quiz questions using hidden hints will earn points. The quiz format will also be used to introduce benefits and news from major CJ Group brands each month.

CJ ONE is a lifestyle membership service that allows members to earn and spend points across major CJ Group brands — including Olive Young, CGV, Tous les Jours and On Style — as well as a wide range of online and offline partner outlets.

CJ Olive Networks said it is expanding customer touchpoints through a variety of interactive events and rewards programs on CJ ONE. The company said it designed the Wonder Series as part of a strategy to develop the membership into a platform where benefits grow the more it is used.

"The Wonder Series was designed to give customers a surprising experience — worthy of the name 'wonder' — every time they visit the CJ ONE app," said Im A-jin, who oversees CJ ONE. "Going forward, CJ ONE will continue to expand its differentiated membership service, delivering value across every aspect of customers' lifestyles."