APR's Medicube posts record US sales, debuts in European markets at Amazon Prime Day
APR announced Friday that its flagship beauty brand Medicube delivered standout results at Amazon Prime Day events held simultaneously in the United States and Europe.
The four-day Prime Day event, which ran from June 23 to 26, is Amazon's annual large-scale discount sale. Medicube set an all-time sales record on the US Amazon Prime Day. During the event, the brand climbed to the No. 1 spot in Amazon's overall search rankings, outpacing iPad, Lego and AirPods.
The Zero Pore Pad topped the Amazon Beauty & Personal Care category for the second consecutive year. Core products including the Collagen Gel Cream and PDRN Pink Peptide Ampoule also continued to perform strongly, while newer products such as the PDRN Pink Collagen Volume Multi Balm contributed to overall sales growth.
Eleven Medicube products ranked within the top 100 bestsellers — the most of any beauty brand, including other K-beauty labels.
Medicube also made its debut at Amazon Prime Day events across Europe, participating for the first time in the United Kingdom, Germany, Spain, Italy and France. The brand placed an average of more than seven products within the top 100 in the Beauty & Personal Care category on each country's Amazon platform. On the final day of the event, Medicube reached No. 1 in beauty search rankings in the UK, Spain and Italy as well.
"This promotion reaffirmed Medicube's strong brand presence in the US while also confirming robust consumer demand for the brand across European markets," an APR official said. "We will continue to strengthen our competitiveness through diversified sales channels and locally tailored branding strategies."
spa@heraldcorp.com
