Korean golf brand Volvik held a brand day event at Hyundai Seoul, bringing together Team Volvik players and golf influencers to engage with fans.
The event drew Team Volvik players including KLPGA professional Ahn So-hyun, golf YouTuber Park Sung-sik of Ganji Golf, KPGA and G Tour dual-circuit professional Kim Min-su and long-drive specialist Hong Hyun-jun, known as Asia's longest hitter. The players and golf influencers interacted directly with fans, while a range of events and hands-on programs turned the gathering into a festival where the brand and consumers could enjoy golf together.
Volvik used the brand day to unveil its all-day golf balls targeting the summer night-round season — the Vivid Lumina and Axia Lumina. The company also made the first public showing of a new UV glow pouch designed to boost the luminescent performance of its glow-in-the-dark balls, drawing strong interest from visitors.
Attendees tried the glow-in-the-dark products firsthand, experiencing the Lumina series' visibility and night performance for themselves.
"We are grateful for the strong attention and support our customers have shown for the next-generation all-day glow ball Lumina series through this brand day," a Volvik official said. "We will continue to introduce products that deliver new enjoyment and differentiated performance to golfers, backed by Volvik's innovative technology."
yjc@heraldcorp.com
