Kiwoom Securities unveils retirement pension ad featuring actor Yoo Hae-jin

By Jung Yoon-hee, The Herald Business

Kiwoom Securities announced Thursday it is releasing a retirement pension advertisement featuring actor Yoo Hae-jin, titled "The Time Has Come to Grow Your Retirement Pension with Kiwoom."

The campaign leads with the message "The time has come to grow your retirement pension with Kiwoom," aiming to extend the firm's brand identity as the go-to destination for investment into the retirement pension market.

The ad opens with Yoo personifying a retirement pension, voicing the frustration of funds left dormant for years. "I'm a retirement pension, and I can't stay locked up any longer," he says. "Just how long are you going to keep me asleep?" The tone then shifts as he delivers the campaign's core line, emphasizing that the time has come to wake up neglected pension savings.

He then drives home the investment message with the line "Stocks and retirement pensions are both investments," before closing with a confident declaration urging viewers to manage their pensions actively through Kiwoom Securities.

The campaign will run for two months through August across a wide range of channels, including TV, radio, YouTube, over-the-top streaming services, social media, outdoor billboards, buses and elevators.

"We wanted to convey intuitively that retirement pensions are also an active area of investment," a Kiwoom Securities official said. "We will continue to spread the brand value of Kiwoom as the place for investment."

Kiwoom Securities officially entered the retirement pension business on June 1, becoming the 47th registered retirement pension provider in the country. The firm has set a target of capturing a 10 percent market share and ranking fifth in the industry by assets under management by 2035, leveraging its online platform capabilities. Last month, to mark the launch of its retirement pension service, the company held a special promotion offering individual customers a one-year fixed-term promissory note at an annual interest rate of 4.0 percent.