Hansung Motors launches summer customer appreciation campaign with showroom and service center perks

Hansung Motors, an official Mercedes-Benz partner, is launching a summer customer appreciation campaign for visitors to its showrooms and service centers. The program covers complimentary gifts for vehicle consultation customers, free inspections and discounts on consumable parts.

Hansung Motors announced Thursday that the summer appreciation campaign will run from July 1 through Aug. 31, targeting showroom visitors.

Customers who visit a Hansung Motors showroom during the campaign period for a vehicle consultation and receive a price estimate will be given a Mercedes-Benz cooler bag on a first-come, first-served basis. The offer is designed to let customers considering a vehicle purchase ahead of the summer holiday season receive both a consultation and a benefit in a single showroom visit.

A social media event will run alongside the showroom campaign. Customers who visit a Hansung Motors new-car showroom, certified pre-owned showroom or service center and add the company's KakaoTalk channel as a friend and follow its official Instagram account on-site will receive a gift, also on a first-come, first-served basis.

Customers who enter an additional draw will be eligible to win prizes by lottery, including free service center inspection vouchers, two-night, three-day vehicle test-drive passes and Mercedes-Benz collection products. Hansung Motors said it plans to deepen customer engagement by linking in-person visits with its digital channels.

A separate program has been set up for service center customers. Working with Mercedes-Benz Korea, Hansung Motors will offer free inspection services to customers whose ISP (Integrated Service Package) contracts have expired, running July 6 through Aug. 14. Discounts on high-demand consumables and parts for the summer season will also be available during the same period.

The program reflects customer demand for pre-emptive vehicle checks ahead of a summer holiday season marked by high temperatures and longer drives. The company also expects the initiative to draw more service center visits at a time when interest in seasonal maintenance items — including air conditioning systems, tires and consumable parts — typically rises.

"We put together this campaign so that customers can comfortably visit our showrooms even in the heat of summer, browse vehicles, enjoy a range of events and experience the service that is unique to Hansung Motors," Bae Gyu-hwan, chief executive of Hansung Motors, said. "We will continue working to expand our customer touchpoints and deliver the premium service that defines Hansung Motors."