Binggrae's Banana Milk to appear at UNESCO World Heritage Committee session in Busan

Binggrae will participate as an official partner of the 48th UNESCO World Heritage Committee session, set to be held at Bexco in Busan from July 19 to 29.

The company will offer a non-commercial edition of its Banana Milk — bearing a message of support for the successful hosting of the 48th UNESCO World Heritage Committee session — at lounges used by event attendees. A limited-edition four-pack multipack of Banana Milk will also be released so consumers can join in showing their support.

Binggrae will also sponsor an exhibition space dedicated to independence activist Kim Gu inside "K-Heritage House," a side event hosted by South Korea as the organizing country. K-Heritage House will operate as a special exhibition space introducing the value of South Korea's cultural and world heritage.

Binggrae said the sponsorship stemmed from the sustained interest of President Kim Dong-hwan. A company official said, "We will support efforts to spread awareness of the value of world heritage both at home and abroad."