Sleep specialist brand Simmons (CEO Ahn Jung-ho) is running a Beautyrest Black pop-up store at Shinsegae department store in Daegu through July 19.
The pop-up occupies a prime spot on the fifth floor of the Daegu location, along the main thoroughfare of the high-end luxury hall where global brands including Hermès, Chanel, Louis Vuitton, Gucci and Cartier are clustered — a placement the company said reinforces its standing as a premium brand.
The pop-up showcases top-selling Beautyrest Black models — Deborah, Marion and Bridget — alongside Gelmon, a popular model from the Beautyrest collection, Simmons' flagship and one of the industry's best-selling mattress lines. Curtains partition each display area to create a private tryout experience befitting a premium brand.
Visitors can also take advantage of Simmons' ongoing "Life Is Comfort" promotion, which the company describes as a campaign to help consumers "hold on to a steady life" amid the uncertainties of daily life. The promotion includes price discounts and complimentary gifts. Full product and promotion details are available on the Simmons official website.
pangbin@heraldcorp.com
