Innocean names former Apple Korea director as head of digital marketing unit

Innocean, the advertising agency affiliate of Hyundai Motor Group, announced Monday that it has appointed Lee Il-seop, a former director at Apple Korea, as the new CEO of its digital marketing subsidiary Dplan360.

Lee is a digital marketing specialist with more than 25 years of experience leading marketing and advertising projects at major domestic and international companies. He has built expertise across brand strategy, performance marketing and ad tech, and is expected to strengthen Dplan360's competitive position and identify new growth opportunities through data-driven marketing capabilities.

At Apple Korea, Lee oversaw the Search Ads business, spearheading the launch and growth of the company's domestic advertising operations. He also served as chief marketing officer at GM Korea, where he drove large-scale brand campaigns and digital transformation initiatives.

He further deepened his expertise across the digital advertising market through roles at Widerplanet, EMnet and Yahoo Overture, where he managed advertising platform projects, performance marketing and sales organization operations.

Dplan360 is a digital marketing firm that Innocean acquired in 2023 to strengthen its media marketing service capabilities. It operates as a media representative agency, handling advertising sales on behalf of major domestic broadcasters as well as online media companies including Naver, Kakao and Google. Innocean said the appointment is expected to sharpen Dplan360's competitive edge and accelerate the identification of new growth opportunities centered on media, data and AI.

"Lee Il-seop is the right person to raise Dplan360's competitiveness, drawing on his experience at global companies and in the digital advertising industry," an Innocean official said. "We expect him to take the company's growth to the next level through data-driven strategy and strong execution."

Lee said he would develop Dplan360 into an organization that creates customer value and business results at the same time, leveraging the subsidiary's media and data capabilities. "I will also focus on expanding synergies with Innocean's global network and identifying new AI-driven growth opportunities," he added.