Coinone launches 2026 brand campaign 'Beyond Coins, Into Finance'

Coinone announced Monday the launch of its 2026 brand campaign, "Beyond Coins, Into Finance."

The campaign is a large-scale marketing project running through the end of the year, structured in three parts. Coinone released the first installment Monday — a video titled "New Moon."

The video draws on "To the Moon," a popular phrase in the digital asset industry referring to a surge in asset value, using it as a motif to visually depict what the company describes as an unprecedented turning point in the broader financial ecosystem.

The video features a "Financial Innovation Alliance" bringing together Coinone, Korea Investment & Securities and OKX — both of which recently joined as shareholders — to herald the dawn of a new investment era. Through imagery of digital assets, dollars, gold and other assets flying toward the moon, the campaign conveys the company's ambition to reshape the existing market landscape and lead next-generation investment trends.

The "New Moon" video is set to air on terrestrial and cable television, YouTube and Netflix, as well as on outdoor digital billboards at major commercial hubs across Seoul, including Yeouido, Gangnam, Myeong-dong and the Hongik University area.

"Through this campaign, we want to raise public awareness of the Coinone brand and deliver the message that we will lead the new investment era coming to the digital asset market," CEO Cha Myung-hun said. "We hope you will look forward to the campaign series that will be unveiled sequentially going forward."

Meanwhile, Coinone is running a customer event called "WE ARE COINONE" through July 15 to mark its recent strategic investment round. New customers who sign up during the event period and register the event code (2606TOGETHER) via the "Receive Bitcoin" button on the event page will receive bitcoin worth 30,000 won ($19).