Shinsegae department store invites shoppers to find their olive oil match at 'Olio Oliva' pop-up

Shinsegae department store is hosting an experiential pop-up called "Olio Oliva" at the food event hall on the first below-ground floor of its Gangnam branch through July 16.

Olio Oliva reimagines olive oil tasting content — which drew strong attention at the Seoul Food 2026 expo — for a department store setting. Visitors can compare and sample more than 60 varieties of premium extra-virgin olive oil from major producing regions including Spain, Italy and Greece to find products that suit their tastes.

An olive oil sommelier leads a curation service that guides visitors through comparisons of aroma, flavor and bitterness, and recommends products suited to specific uses such as raw consumption, salads or cooking.