Shinsegae Department Store is set to open Another Palm, a new-concept lifestyle store at its Gangnam branch combining art, food and IP content.
Another Palm is a multi-format retail store carrying artist merchandise, popular character and subculture IP products alongside food and everyday household items. The store will offer a range of limited-edition items — including products making their domestic debut — tied to popular franchises such as Jellycat, Crayon Shin-chan and One Piece.
A key draw is the Drop Zone, a dedicated space refreshed monthly with new content, complemented by a large media facade — giving visitors something new to discover on each visit.
andy@heraldcorp.com
