Coupang to launch Rocket Pay in second half of 2026

Coupang Inc announced Friday it will launch Rocket Pay, a payment service spanning both online and offline merchants, in the second half of this year. The service expands Coupang Pay — previously available only on Coupang, Coupang Play and Coupang Eats — to offline merchants and third-party platforms.

Rocket Pay will support a range of payment methods, including bank accounts, credit and debit cards, and prepaid balances. The company said it will also offer multiple authentication options to improve convenience and strengthen security.

Coupang said it has built a real-time fraud monitoring system that operates 24 hours a day, 365 days a year, drawing on its experience managing payment traffic worth tens of trillions of won annually. The company added it has also put in place capabilities to respond swiftly to service disruptions.

Alongside the service expansion, Coupang unveiled a new brand identity for Rocket Pay. The design incorporates the word "rocket" directly into both the brand name and logo, emphasizing speed, innovation and user convenience.

"Rocket Pay has evolved beyond payments within Coupang into an everyday payment service customers can use anywhere in their daily lives," a Coupang official said. "We will deliver a customer-centered service that offers meaningful benefits wherever it is used."

Rocket Pay will roll out first to online merchants, with offline payment support to follow in stages.