The Gwangju-South Jeolla Integrated Special City is holding a citizen participation event called the "AI Content Audition" starting Monday to mark its launch.
The event invites citizens to submit promotional content created using generative AI, with winning entries chosen through an online public vote. From content creation and submission to judging, the entire process is driven by citizens.
The event takes its name from "gwon," a Jeolla dialect word meaning "charming" or "cute," and aims to introduce the integrated city to the rest of the country in a warm, approachable way while building broader understanding of and support for the integration.
Submissions are accepted in four categories: a single promotional tagline of up to 30 characters ("One Line"), an AI-generated poster or card news image ("One Cut"), an AI-produced video or song running 20 seconds to one minute ("One Piece"), and a handwritten or hand-drawn entry made without AI ("Golden Hands"). The categories are designed so anyone from seniors to children can take part without feeling intimidated.
Winners will be chosen by online public vote on the "Modu-ui Jeonnam Gwangju" website's event page from Aug. 14 to Aug. 24, with no login required. Participants who share their entries on their personal SNS accounts with the designated hashtag will receive bonus points equivalent to 20 likes.
Awards will go to nine entries in total, including the top vote-getter, the "Gwon of Gwon" prize, which carries a cash award of 500,000 won ($332), along with first- and second-place winners in each category. All participants who submit entries will also be entered into a draw for coffee coupons.
Winners will be announced Aug. 31 on the "Modu-ui Jeonnam Gwangju" website, and the winning works will be used as official promotional content for the integrated special city.
"This is an event anyone can join without needing advanced AI skills," said Park Gwang-seok, the city's press officer. "We hope it becomes an opportunity to fill the excitement of our first year with citizens' own words and imagination, and to share the charm of Gwangju-South Jeolla with the whole country."
sij@heraldcorp.com
