Naver's AI Tab tops 10 million users, daily queries up sevenfold

Naver's conversational AI search service, AI Tab, has surpassed 10 million users in roughly three weeks since its official launch.

Naver has added a chat window below AI briefings that links directly to AI Tab, and plans to introduce specialized AI agent services — including a real estate listing finder — in August.

Naver said Wednesday that AI Tab, which officially launched June 26, has surpassed 10 million users.

The service has also changed how users search. The average daily number of queries on AI Tab rose sevenfold compared with the beta period, while queries per user increased 1.7-fold. The share of multi-turn conversations — where users follow up with additional questions rather than stopping at one — also expanded. Naver said personalized recommendations have cut the time from search to decision-making by as much as 60 to 70 percent.

Naver plans to continue expanding action-oriented AI agent features to help more users incorporate AI Tab into their daily lives.

As part of that effort, a chat window linking to AI Tab has been added below AI briefings starting Wednesday. Users can review key summaries in an AI briefing and then continue with follow-up questions and deeper exploration in AI Tab.

Naver will also strengthen integration among Smart Lens, AI briefings and AI Tab this month to enhance image-based search. When a user photographs a product with Smart Lens or uploads an image, they can check key information in an AI briefing and then follow up with questions or proceed to purchase through AI Tab.

In August, Naver plans to unveil a real estate listing agent linked to its real estate platform and an AI agent tailored for its Whale browser.

The real estate agent will draw on Naver Pay's real estate data and asset information connected by the user to recommend personalized listings, and will also provide reviews from current residents and property analysis.

On the Whale browser, users will be able to run the agent from the sidebar for support across web browsing tasks, including page summaries and browsing history lookups.

Naver also plans to launch a health agent before the end of the year that delivers personalized health information. The agent will provide reliable answers based on credible medical sources and link to Naver services such as hospital and supplement searches to offer a tailored health management experience.

Kim Gwang-hyeon, Naver's chief data and content officer, said the company would use AI Tab to deliver "a search experience clearly differentiated from other conversational AI services at home and abroad, tailored specifically to domestic users." He added that Naver would "advance it into the most trustworthy service and make it an AI service users cannot do without in their daily lives."

AI Tab launched in beta in April for Naver Plus Members subscribers before its official release on June 26, about two months later.