Sapporo's first brand store draws 47,000 visitors in opening year

Sapporo Premium Beer Stand, Sapporo Beer's first brand store outside Japan, drew a cumulative 47,000 visitors and sold 96,000 glasses of draft beer in its first year of operation.

Customers ordered an average of about two glasses of draft beer per visit, with a large share opting to try both pouring styles offered at the store.

The "Perfect Pour" emphasizes a rich foam head and a smooth drinking experience, while the "Classic Pour" highlights refreshing crispness and the beer's original flavor. Over the past year, the Perfect Pour accounted for 67 percent of all draft beer orders.

An official at M's Beverage, the beer's authorized importer, said the store would continue "delivering new standards and a culture of premium draft beer so that consumers in Korea can enjoy the finest Sapporo draft beer."