Dining Brands Group launches in-house AI platform Dinai

Dining Brands Group, a food-service company, announced Wednesday that it has officially launched an in-house AI platform called Dinai to mark its 13th anniversary.

Dinai is an integrated AI platform designed to help employees use AI in their day-to-day work. The company's digital strategy division built it over roughly six months in collaboration with partner firms. Rather than relying on off-the-shelf AI services, the platform establishes a system grounded in the company's own internal data. It automates repetitive tasks and creates an environment where staff can focus on higher-priority work.

The platform consists of a shared AI workspace available to all employees and five specialized agents tailored to specific job functions. The shared workspace offers three core features: AI Workspace, which handles work-related queries, draft writing and document summarization; My Prompt, which lets users save and retrieve frequently used questions and form templates; and Knowledge Search, which draws on internal company documents and materials to deliver answers with clear sourcing.

The five job-specific agents can be used according to each employee's role. They are an HR and operations chatbot that provides guidance on HR, benefits and company-owned store policies; a personal data support chatbot that helps verify data-protection standards; Creative Lab, which supports marketing and design content creation through image and video generation; News Clipping, which collects, summarizes and monitors external news; and IT Help Desk, which assists with organizing IT inquiries and drafting service requests.

Dinai is designed so that answer quality and service improve as user feedback accumulates. Dining Brands Group plans to treat the platform's launch as the starting point of its AI management transformation, with further development and an expansion of its applications to follow.

"We will build a work culture that reduces repetitive tasks and focuses on core work, with Dinai at the center," said Song Ho-seop, chief executive of Dining Brands Group. "We will leap forward as an AI-driven company leading the food-service industry."