Eider announced Wednesday the launch of its Cool Flex denim line, designed to retain the classic denim aesthetic while remaining comfortable enough to wear through the height of summer.
The pants incorporate cooling yarn to provide a refreshing feel even in hot weather. Enhanced stretch and a banding waistband reduce the stiffness and restricted movement typically associated with conventional jeans.
The men's version comes in a standard fit that pairs easily with a variety of styles, featuring an elastic waistband detail. It is available in two colorways: denim and dark denim.
The women's version offers a wide-leg silhouette that does not cling to the legs, with high-stretch fabric and a full-waist banding construction. It comes in light denim and dark denim.
Cho Du-hee, head of Eider's marketing team, said the pants combine cooling yarn, superior stretch and a comfortable banding design so wearers can enjoy the signature denim look while staying cool well into midsummer.
andy@heraldcorp.com
