Volvo Trucks Korea marks 30th anniversary with maintenance campaign for aging trucks

Volvo Trucks Korea is launching a maintenance campaign to mark its 30th anniversary in South Korea, focusing on reducing upkeep costs for long-term customers and supporting the reliable operation of aging vehicles.

The company announced Wednesday that the "Volvo Trucks Korea 30th Anniversary Campaign" will run through Oct. 2.

The campaign commemorates three decades in the domestic market. The company said it aims to provide meaningful benefits to customers and strengthen vehicle care support, reflecting its growth alongside South Korea's commercial vehicle operators over the past 30 years.

The centerpiece is the "Dasi Care Parts Campaign," targeting customers who own Volvo trucks manufactured before 2015. As high-mileage vehicles face growing maintenance needs due to parts wear and aging, the program offers preventive maintenance services and discounts on key parts to help keep those vehicles in stable condition.

Through the campaign, Volvo Trucks Korea said it will support vehicle management and preventive maintenance to help customers keep their trucks performing as they did when new. Discounts on major maintenance parts will also be provided to lower overall upkeep costs.

Commercial vehicles log longer operating hours and carry heavier loads than ordinary passenger cars, meaning even minor issues can lead to service interruptions or lost revenue. For older vehicles in particular, proactive inspection of critical components — including the cooling system, braking system and drivetrain — is essential.

After-sales service has become an increasingly important competitive front in the commercial vehicle industry, on par with new vehicle sales. Major imported commercial vehicle brands have been rolling out complimentary inspection and parts discount campaigns ahead of the summer heat and long-haul driving season, reflecting the same trend.

"This campaign is being held to express our gratitude to the customers who have been with Volvo Trucks Korea for the past 30 years, and to help those who have been operating their vehicles for a long time manage them more safely and efficiently," said Park Kang-seok, chief executive of Volvo Trucks Korea. "Volvo Trucks Korea will continue to expand a range of customer care programs as a trusted partner, dedicated to safe operation and maintaining optimal vehicle performance."