Premium dessert brand Yoajung has teamed up with bakery chain Artisée to launch a new dessert, available starting Wednesday.
The first collaborative product from the two brands is the "Choco-Smitten Strawberry Classic Cake." Built on a yogurt KREAM base, the cake is topped with Yoajung's signature honeycomb, chocolate shell, granola and fresh strawberries.
Yoajung has previously collaborated with a range of brands — including Dongdaemun Yeonggi Tteokbokki and Park Ttugi Salt Bread — drawing wide public attention. The company expects the Artisée partnership to generate similar interest among consumers.
"Through this collaboration with Artisée, we wanted to present Yoajung's signature toppings in a new bakery format and offer customers a fresh dessert experience," a Yoajung official said.
Meanwhile, the new product is available in limited quantities exclusively at Artisée stores nationwide and through Artisée's online reservation channel. Club Artisée members can purchase the product at a 15 percent discount through July 29.
spa@heraldcorp.com