Binance pushes 'financial super-app' vision with payments, remittances and stock tokens

Binance, the global digital asset exchange, is expanding its business to cover everything from investment and payments to remittances and asset management — positioning itself as a financial super-app for its more than 300 million users.

The company said Tuesday it plans to build a financial ecosystem that delivers both digital asset and traditional financial services through a single platform, connecting the two markets on the strength of its broad user base and regulatory experience.

Binance has recently rolled out a series of new financial products and services, including pre-IPO perpetual futures, on-chain stock tokens and prediction markets. The company said it is broadening its service scope to let retail investors trade — via blockchain — assets that have traditionally been difficult to access through conventional financial markets.

On the payments side, Binance operates Binance Pay, an on-chain payment service now accepted at more than 20 million merchants worldwide. Cumulative transaction volume through the service has surpassed $280 billion.

By settling transactions through blockchain and stablecoins, Binance said it has cut the foreign exchange costs and fees associated with overseas remittances and payments to less than one-tenth of what traditional financial networks charge.

The company is also stepping up investment in regulatory compliance and user protection. Binance has secured regulatory approvals or licenses in 20 private and public jurisdictions around the world, including from the Financial Services Regulatory Authority of Abu Dhabi Global Market. It has also obtained 29 international certifications covering information security, personal data protection and AI management systems.

Binance said it invests about $300 million annually in its compliance framework. Roughly 1,500 employees — about 25 percent of its total workforce — are dedicated to regulatory compliance and user protection.

The exchange also runs an AI-powered security system, currently deploying more than 24 AI projects and over 100 security models to detect fraudulent payment documentation and scam patterns in peer-to-peer transactions.

Binance said these systems helped prevent approximately $10.53 billion in potential user losses from the first quarter of last year through the first quarter of this year. The company plans to extend its use of AI beyond security and compliance into investment information and analysis.

"An era is coming in which digital assets, equities and real-world assets will all be connected on a single platform," said He Yi, co-CEO of Binance. "Binance will build an ecosystem where anyone can access global financial services easily and safely — as a financial super-app encompassing investment, payments, remittances and asset management."

Binance said its user base has surpassed 322.5 million in the nine years since its founding. With the global digital asset user population estimated at about 700 million, that figure represents nearly half of all users worldwide.