Geumbok ju relaunches Cham Soju with lower alcohol content

Daegu-based liquor maker Geumbok ju announced Monday that it has relaunched its Cham Soju brand with a reduced alcohol content of 15.5 percent, down from the previous 16 percent.

The updated product retains the brand's signature dual-filtration process while enhancing smoothness to make it more approachable for consumers, the company said.

Geumbok ju said the relaunch aims to respond to shifting consumer preferences and strengthen the market competitiveness of Cham Soju, the region's flagship soju brand.

Cham Soju earned a gold award at the 2026 Monde Selection, an internationally recognized food and beverage quality competition, affirming its quality credentials.

The relaunched product will be rolled out through retail networks nationwide on a phased basis.

"We will continue to enhance the value of Cham Soju as a leading regional soju brand through consumer-focused product innovation and quality improvements," a company official said.