GS Caltex tops gas station sector in national brand competitiveness survey

GS Caltex announced Thursday that it ranked first in the gas station sector in the National Brand Competitiveness Index (NBCI) survey conducted by the Korea Productivity Center (KPC). The result follows the company's selection as the top gas station brand in the National Customer Satisfaction Index (NCSI) survey for 18 consecutive years.

The NBCI is a leading domestic brand evaluation index developed by the KPC that measures brand competitiveness as perceived by consumers and identifies the top brand in each industry.

In this year's survey, GS Caltex was recognized for providing a differentiated refueling experience built on customer-centered digital services and for actively responding to evolving customer needs.

GS Caltex has pursued digital transformation centered on its mobile platform Energy Plus to improve convenience for refueling customers. With more than 2.5 million subscribers, Energy Plus has grown beyond a simple payment app into an integrated platform connecting every step of the customer's refueling experience.

Energy Plus's flagship service, "Baro Juyu," lets customers register their payment method and refueling preferences in advance, allowing them to complete orders and payments at the station without going through complicated procedures.

GS Caltex offers Energy Plus users a range of promotions and refueling benefits, and has partnered with external platforms including Naver Plus membership. The company has also continued to improve usability by adding support for Apple CarPlay and Android Auto.

Kim Chang-su, executive vice president of GS Caltex's Mobility & Marketing division, said the company would "expand innovative services that connect customers' mobility and overall energy use through the Energy Plus app, and deliver a differentiated brand experience that customers can truly feel."