Bentley opens first brand pop-up in Honam region at Gwangju Shinsegae department store

Bentley Motors Korea announced Friday that its official domestic partner, Bentley Seoul, is holding the brand's first pop-up in the Honam region at Shinsegae department store in Gwangju, running through Sunday.

The pop-up was designed to give customers in Gwangju and the broader Honam region a chance to experience Bentley's signature models up close, along with the brand's craftsmanship and luxury sensibility.

On display at the pop-up are the Flying Spur Azure, a luxury grand touring sedan, and the Continental GTC Azure, an open-top luxury grand tourer. Visitors can examine both models closely and experience the design philosophy, craftsmanship and luxury values that define the brand.

In addition to viewing the vehicles on display, customers can try a commissioning experience to configure their own Bentley and take test drives in three models: the Flying Spur Azure, the Continental GT Azure and the Bentayga S.

Visitors to the pop-up will receive Bentley merchandise as a gift, while customers who place a vehicle order during the event will receive an extended warranty, additional maintenance service benefits and a special gift.

"This pop-up is the first brand pop-up we have brought to the Honam region, and we organized it so that customers in Gwangju and the surrounding area can experience Bentley's brand values and craftsmanship more closely," a Bentley official said. "We plan to continue expanding our reach to customers across various regions and to consistently deliver a differentiated brand experience."

Founded in 1919, Bentley Motors is one of the world's most sought-after luxury automotive brands. The company currently offers five model lines — the Continental GT, Continental GTC, Flying Spur, Bentayga and Bentayga EWB — with all design, research and development, engineering, production and Mulliner bespoke work carried out at its headquarters in Crewe, United Kingdom.

Bentley Motors Korea entered the Korean market in 2006 as the first luxury automaker to do so. It works closely with its domestic partners to offer Korean customers a new direction in luxury lifestyle that goes beyond the automobile itself.