Hyundai Motor Group's PV5 WAV video 'The Moving Room' tops 10 million views

Hyundai Motor Group announced Sunday that "The Moving Room," a technology story video based on Kia's purpose-built vehicle (PBV) PV5 WAV, has surpassed 10 million views roughly three weeks after its release.

The video was published July 19 on Hyundai Motor Group's YouTube channel. It tells the story of Kim On-yu, who has lived with a respiratory support device for 23 years, as she travels with her family with support from Kia's "Chorok Yeohaeng" (Green Travel) program — a journey that moved viewers deeply.

The video takes its starting point from Kim's wish: "I wish this whole room could move." Having spent most of her days looking out a hospital window, she imagined a space that could travel with her. The film shows the PV5 WAV transporting a familiar living environment alongside the medical equipment she depends on, offering an authentic look at how an electrified PBV can expand one person's daily life and possibilities.

As of Sunday, the video had accumulated approximately 10.2 million views, along with 1,159 comments and 9,100 likes. An analysis of the comments found that suggestions for various PBV applications accounted for the largest share — 705 comments, or 60.8% of the total. Messages of gratitude toward Hyundai Motor Group and the Green Travel program followed at 217 comments (18.7%), with words of encouragement and support for Kim and her family making up 205 comments (17.7%).

Viewers responded with an outpouring of support for Kim and reflections on the human value of technology. Comments included: "My heart swells seeing On-yu's bright smile as she faces the sea for the first time in 23 years"; "I hope every wish in On-yu's heart comes true"; "I am truly grateful for Hyundai Motor Group and the PV5 WAV's warm technology"; "The Green Travel project is truly precious work"; and "This is the best campaign showing how great technology can become when it is directed at people."

Viewers' reactions went beyond emotion and encouragement, extending into concrete proposals for the social applications of PBVs. Among the 705 comments suggesting PBV use cases, healthcare and caregiving accounted for the largest share at 34.3%, followed by education and culture at 28.9%, travel and transportation at 14.0%, lifestyle, commercial and public services at 8.2%, pet care at 7.4%, and disaster response and emergency services at 7.1%.

In the healthcare and caregiving category, viewers proposed ideas such as mobile clinics and psychological counseling services to improve access to medical care. In education and culture, suggestions ranged from mobile libraries and virtual-reality education centers to filming studios — ways to broaden access to cultural and educational opportunities.

For travel and transportation, ideas included customized campervans and mobile accommodations for wheelchair users. In the lifestyle, commercial and public category, viewers suggested pop-up stores and mobile kitchens. Other notable proposals included a stray-dog rescue service, a mobile community lounge for elderly people living alone, and personalized spaces equipped with smart beds and biometric monitoring systems.

Hyundai Motor Group said it plans to share the ideas gathered from viewers with relevant business divisions to explore customer-centered service concepts and ways to create social value going forward.

Kim, the video's subject, said she was "surprised and grateful that so many people have cheered me on," adding, "This trip gave me the courage to believe I can do things, and I hope more people will be able to move freely and have new experiences."

A Hyundai Motor Group official said the 10 million views achieved by "The Moving Room" reflect "the empathy and support of many people for human-centered mobility technology," and pledged that the group would "continue to expand the value of 'mobility for all' — where everyone can move freely — through PBVs and a range of other mobility platforms."

Meanwhile, Hyundai Motor Group recently held a launch ceremony for its 2026 Happy Move overseas volunteer program for university students, kicking off this year's activities in Indonesia and Vietnam as part of its broader corporate social responsibility efforts at home and abroad.

Happy Move is Hyundai Motor Group's flagship social contribution program, designed to give university students hands-on experience in overseas volunteering and cultural exchange while deepening their understanding of global social issues.