SPAO Kids opens first standalone store in Gimhae at Shinsegae department store

SPAO Kids, a children's SPA brand operated by Eland World, opened a new store at Shinsegae Department Store's Gimhae location on Monday.

The store is the brand's first standalone outlet in the Gimhae area. Taking the South Gyeongsang Province climate into account, the store carries a higher share of hot-weather items than its Greater Seoul counterparts. The lineup includes T-shirts, loungewear, pajamas, top-and-bottom sets and everyday essentials — products suited for family-matching looks alongside the adult SPAO line.

"The Gimhae store is a value-focused kids' shopping space for the whole family across the South Gyeongsang Province region," an Eland SPAO Kids official said. "We will continue expanding our offline presence to reflect the characteristics of each region and its customers."