Porsche to unveil new Cayenne Coupe Electric in Korea for first time at October fan festival

Porsche's new all-electric SUV, the Cayenne Coupe Electric, will make its Korean debut in October, with Porsche Korea choosing a large-scale fan festival in Seoul as its local launch stage.

Porsche Korea announced Friday that it will hold "Porsche Vibe Seoul" on Oct. 3-4 at the Culture Tank in Mapo-gu, Seoul, where the Cayenne Coupe Electric will be shown to the public in Korea for the first time.

The Cayenne Coupe Electric adds a coupe-style body to Porsche's flagship Cayenne electric SUV lineup. It sets itself apart from the standard Cayenne Electric with a gently sloping roofline and a tapered rear end reminiscent of the 911.

Porsche has placed charging and driving performance at the center of its electrification push. The Cayenne Electric lineup runs on an 800-volt electrical system supporting fast charging at up to 390 kilowatts, with the architecture designed to push output as high as 400 kilowatts under certain conditions. Under optimal conditions, the battery charges from 10 percent to 80 percent in about 16 minutes.

Porsche Vibe Seoul, which will serve as the Cayenne Coupe Electric's domestic debut stage, is the first Porsche fan festival held in Korea. Themed "All Porsche, One Vibe," the event combines vehicle exhibitions with motorsport, gaming, music and owner community programs. Early-bird tickets sold last month and subsequent releases all sold out ahead of the event.

Among the headline attractions is the "917 Sound Moment," where visitors can hear the engine of Porsche's iconic 917 racing car live. Owner showcase events and talk programs will also be held, bringing together everything from historic Porsche racing cars to the latest electric vehicles in one venue.

Personalized vehicles will also be on display. Porsche will showcase cars built through Sonderwunsch, its top-tier bespoke program that custom-crafts each vehicle's colors, materials and finishes to individual customer specifications.

Esports content will round out the lineup. Porsche will run a "Porsche Arcade" in partnership with global esports team DRX, featuring racing games and competitive match events — an effort to connect with younger consumers beyond the automotive world.

Performers at the festival include Jon Park, Gummy, Daybreak and Dynamic Duo. A kids' zone for children and families will also be on site, alongside art car displays, live drawing sessions and an exhibition of Porsche lifestyle products.

Korean owner communities will take part as well. Porsche Club Korea, which marks its 20th anniversary this year, and the recently launched Porsche Club Seoul will co-host a "Porsche Community Meetup" for members to connect over their vehicles and the brand.

Separately from its mass-production electric vehicles, Porsche is also accelerating development of electric motorsport technology. The company is developing the 975 RSE, a next-generation race car set to compete in Formula E from the 2026/27 season, targeting a maximum output of 816 horsepower and a 0-to-100 kilometers-per-hour acceleration time of 1.8 seconds.