Foreign travelers packed Myeong-dong in Jung-gu, Seoul, on Friday afternoon, as new data showed their share of total passengers at Incheon Airport reached a record 44.4 percent in the second quarter of this year. Global interest in Korean culture — spanning K-pop acts including BTS and the K-beauty industry — appears to be a key driver of growing demand for travel to South Korea.
pangbin@heraldcorp.com