![Campaign image for Nongshim Shin Ramyun's second global campaign featuring brand ambassador aespa [Nongshim]](https://wimg.heraldcorp.com/news/cms/2026/08/20/news-p.v1.20260820.0a5d6914e4dd4203a64de72be66eec5d_P1.jpg)
Nongshim is kicking off a second global campaign for Shin Ramyun with K-pop group aespa, its global brand ambassador, starting Thursday.
The first campaign, launched last November, featured a music video-style advertisement built around aespa's song and performance. It has since racked up 270 million views.
The main video for the second campaign opens with aespa declaring, "Spice is happiness to us," before the members each appear in one of four vignettes depicting everyday moments with Shin Ramyun, presented in an omnibus format.
"Together with global ambassador aespa, we will expand our reach to consumers overseas and actively promote the value of Shin Ramyun's global slogan, 'Spicy Happiness In Noodles,'" a Nongshim official said.
siuu@heraldcorp.com
