Premium dessert brand Yoajung on Thursday released a new merchandise product: Yoajung Popcorn Yogurt Caramel Flavor, priced at 2,000 won.
The product targets growing demand for novelty desserts driven by the rise of "home cinema" culture — a trend, particularly among people in their 20s and 30s, of watching films and other content at home as streaming services become a fixture of daily life.
Yoajung combined the familiar appeal of popcorn with its signature yogurt flavor and a caramel coating, aiming to evoke the feel of a movie theater. The snack comes in a compact size at 2,000 won.
With delivery orders in mind, the brand is also offering a "Yoajung Cinema Popcorn Set," which pairs the new popcorn with its "My Way Yogurt Ice Cream."
"Popcorn is one of the joys people naturally look forward to when visiting a movie theater," a Yoajung official said. "We hope customers can experience that same excitement and sense of occasion in their everyday moments with Yoajung Popcorn."
spa@heraldcorp.com
