Hansung Motor delivers first Mercedes-Maybach S-Class to customer

Hansung Motor, the official Mercedes-Benz partner in South Korea, said Sunday it held a vehicle delivery ceremony for the first customer of the new Mercedes-Maybach S-Class.

The ceremony took place at 2 p.m. Friday at the company's Cheongdam showroom, where Sales Executive Vice President Park Sang-pil handed over the keys to Myeong Jae-yul and offered congratulations. Myeong, who placed an advance reservation at the Cheongdam showroom, became the first Hansung Motor customer to take delivery of the new Mercedes-Maybach S 580.

The new Mercedes-Maybach S 580 is a flagship model combining Mercedes-Benz's engineering refinement with the distinctive elegance of the Maybach marque. It features a radiator grille roughly 20 percent larger than its predecessor and newly designed headlamps. The interior offers top-tier comfort through Maybach Exclusive Nappa leather and a rear-seat comfort package, while a mild-hybrid V8 engine and E-Active Body Control deliver a refined driving experience.

Hansung Motor said it has recorded more than 1,060 advance orders combined for the new Mercedes-Benz S-Class and the new Mercedes-Maybach S-Class.

The Cheongdam showroom, where the first delivery ceremony was held, serves as a flagship venue for Hansung Motor's Maybach customer experience. The company has consistently expanded its touchpoints with Maybach customers by offering specialized consultations and tailored services at the Cheongdam location and other key showrooms in the Gangnam area.

Hansung Motor is strengthening its customer-experience-focused operations in line with Mercedes-Benz Korea's new retail model, "Retail of the Future" (RoF). Through customer experience managers at each showroom, a Business Development Center providing 24-hour customer consultations, and the integrated loyalty membership program Club Hansung, the company is continuously deepening its relationship with customers across consultation, purchase, delivery, after-sales care and lifestyle services.

In addition, the company is building an environment where premium vehicle customers can manage their cars with confidence, backed by the largest service network in the country. Through ongoing investment in service centers and the development of specialist technicians, Hansung Motor provides stable maintenance and after-sales service even after purchase, sustaining long-term trust with its customers.

Hansung Motor's Seongdong Service Center is the largest Mercedes-Benz service center in South Korea and the only facility in the country authorized to service the Mercedes-Maybach S-Class Pullman.

"We are especially honored to begin the first journey of the new Mercedes-Maybach S-Class together with a Hansung Motor customer," said Kim Marco, chief executive of Hansung Motor. "Built on more than 40 years of customer trust and a deep understanding of premium vehicles, we will continue to provide the attentive service that is uniquely Hansung Motor's — ensuring that every moment from the decision to choose a Maybach onward becomes a truly special experience."

Meanwhile, Hansung Motor has been actively investing in service talent to enhance customer convenience. Through its new-hire technical training program "Star Training," the company has begun placing the first cohort of 20 trainees at service centers this year on a rolling basis.