AliExpress 'Brand All-IN' promotion tops 500,000 sales

AliExpress said Tuesday its ongoing "Brand All-IN" promotion has recorded more than 500,000 sales across key product categories.

Running from Thursday through Tuesday, the promotion featured a series of themed shopping events — Tech Brand Day, Digital Brand Day and Outdoor Brand Day — centered on computers and home appliances, electronics, and outdoor and sports goods. Sales of core items including computer and office supplies, lifestyle appliances, and IT and digital devices surpassed 500,000 units. Brands such as Lenovo, AMD and Mijia proved particularly popular.

On Wednesday, the final day of the promotion, AliExpress will hold a "Last Call" event, bringing back top-selling products and discount offers from each of the brand days.

"The cross-border shopping market is gradually evolving from price competition to trust competition," an AliExpress official said. "We will strengthen our lineup of authentic brands and grow into a shopping platform that customers can use with confidence."