Hosan University's Ari Center holds capacity-building camp for 7th-generation brand ambassadors

Hosan University's Ari Center held a two-day, one-night university promotion capacity-building camp for members of its 7th-generation brand ambassador group, known as "Horang," and related faculty and staff at Maison Glad Jeju from Aug. 19 to 20.

The camp was organized to strengthen student-led promotional capabilities and enhance the university's brand image, as short-form content consumption has spread rapidly with the influx of digital-native students.

On the first day, participants attended a special lecture on impactful speech strategies for brand ambassadors and another on using generative AI to develop innovative university promotion plans.

They then gained hands-on experience editing short-form trend videos and planning and producing college admissions content tailored to prospective students, using AI tools including Miricanvas, CapCut and Canva.

On the second day, participants visited Jeju Arte Museum, a media art exhibition space, for on-site vocational training focused on analyzing spatial presentation and visual effects.

The camp concluded with an idea-generation workshop in which participants analyzed the latest visual trends applicable to the university's official social media channels and promotional materials, and explored ways to apply them in actual promotional work.

"I hope this camp has significantly strengthened our student ambassadors' visual planning skills and expertise in social media content creation," Hosan University President Kim Jae-hyun said. "We will continue to provide systematic practical training to actively support student-driven, autonomous university promotion."