Shinsegae Food expands frozen sandwich sales to lifestyle platform

Shinsegae Food announced Monday that it has expanded sales channels for frozen sandwiches under its premium Western dessert brand Becquia et Nouveau to include a lifestyle vertical platform, building on its earlier presence in fashion and beauty.

The Becquia et Nouveau frozen sandwiches have consistently ranked among the top sellers in their category on major e-commerce platforms including Kurly, Coupang Inc and SSG.com. Starting with CJ Olive Young's online mall in February 2025, the brand entered fashion and beauty platforms including W Concept, 29CM and Ably. It has since added the lifestyle platform Oneul-ui Jip to its sales network.

The brand has also established an offline presence. Throughout September, the Oneul-ui Jip Bukchon showroom in Jongno-gu, Seoul, will display two signature products — the Basil Mozzarella Ciabatta Sandwich and the Basil Tomato Cheese Ciabatta Sandwich. Customers can examine the products in person and buy them through Oneul-ui Jip via a QR tag attached to each item at a 35 percent discount.

Shinsegae Food said the collaboration is part of a broader plan to give consumers a chance to experience the brand in physical spaces. "We will continue to expand our customer touchpoints," a company official said.