CONSUMER

Hite Jinro to continue 'snack truck' visits for firefighters in second half of year

by
Jung Chan-soo
Published : Sept. 7, 2026 - 08:47:28
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5 more fire stations to be visited through October, bringing this year's total to 17

Kim Chan-seok, branch manager of Hite Jinro's Special Sales North Branch (center left), and Gwangjin Fire Station Chief Lee Eun-gyu (center) pose with firefighters at a "snack truck" event held at Gwangjin Fire Station on Wednesday. [Hite Jinro]
Kim Chan-seok, branch manager of Hite Jinro's Special Sales North Branch (center left), and Gwangjin Fire Station Chief Lee Eun-gyu (center) pose with firefighters at a "snack truck" event held at Gwangjin Fire Station on Wednesday. [Hite Jinro]

Hite Jinro announced Monday that it will continue its "snack truck" program for firefighters in the second half of the year, with plans to visit five fire stations through October, starting with Gwangjin Fire Station on Wednesday.

The company will visit a total of 17 fire stations this year. In the second half, it will call on stations that responded to national disasters — including wildfires, major accidents, drought and flooding — among them Gwangjin Fire Station, Daegu Gangseo Fire Station, Uiseong Fire Station in North Gyeongsang Province, Gijang Fire Station in Busan and Hamyang Fire Station in South Gyeongsang Province.

At each stop, firefighters receive food including steak, salad, cup fruit, takoyaki, Dubai Chewy Cookie and beverages, along with prizes such as brass cups, a Terra X Son Heung-min ice bag and a Dukkeobi couple cup set. "We will continue our efforts to express gratitude for the hard work of firefighters who devote themselves to keeping the public safe," a Hite Jinro official said.

The "snack truck" program has been held annually since 2020, following an MOU Hite Jinro signed with the National Fire Agency in 2018 to improve the welfare of firefighters' families and raise public awareness of safety.


andy@heraldcorp.com
This content was produced with the assistance of AI translation services.

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