Busan Tourism Corp. seeks signature products for 'Busan Super' platform

The Busan Tourism Corp. announced Monday it will hold the "2026 Busan Super Signature Product Design Competition" to strengthen the brand competitiveness of "Busan Super," its tourism promotion platform, and to discover souvenir products that represent the city.

Through Busan Super — its flagship platform supporting retail channels for local tourism businesses — the organization plans to identify creative products that draw on Busan's cultural and tourism resources and develop them into signature brand items.

The competition is open to designs and products in four categories themed around Busan or Busan Super: local goods, food, fashion and accessories, and traditional crafts. Submissions must be unreleased products that have not been distributed or sold through any domestic or overseas online or offline channel as of the application deadline.

The organization will select three final products and support the purchase of first-run mass-produced goods worth a combined 23 million won ($17,000) — 10 million won for first place, 7 million won for second and 6 million won for third. Winners will also receive placement opportunities at major retail outlets, including Busan Super's Cheongsapo and Insadong stores and pop-up stores operated by the Busan Tourism Corp., with dedicated signature display stands at prime in-store locations to support focused promotion and sales.

Applications will be accepted by email from Sept. 16 to Sept. 18 until 6 p.m. for an initial document screening. Nine finalists — three times the number of final selections — will advance to a second round of in-person product reviews, with final results to be announced Oct. 29.