Samcheok in Gangwon Province has designated seven "banner-free zones" along major roads and intersections to curb the indiscriminate posting of banners and will begin enforcing the restrictions in October.
The zones were selected to bring systematic management to areas with heavy foot and vehicle traffic, as well as school commute routes where safety is a particular concern.
The city specifically targeted high-traffic corridors — precisely the spots most sought after by those wishing to hang banners promoting themselves or pushing one-sided messages.
Those who have long relied on banners to air political grievances, commercial claims, or self-promotional messages may be disappointed, but the city's decision to remove eyesores — garish slogans unsuitable for children, exaggerated advertisements, and obstacles that compromise traffic and pedestrian safety while degrading the urban streetscape — is expected to draw broad public praise.
Samcheok will operate a joint enforcement system with the Samcheok chapter of the Gangwon Special Self-Governing Province Outdoor Advertising Association, conducting patrols at least twice a day and removing any illegal banners on the spot.
The seven designated zones cover the gateway area around Samcheok Station and the terminal intersection; the downtown core around the post office intersection and the Jungang-ro intersection; the school commute corridor near Samcheok Elementary School and Jinju Elementary School; and the safety-sensitive area around the main gate of Sampyo Cement.
Public-interest banners will be directed to dedicated display stands and street banner fixtures. Political party banners and other exempt categories will be guided to locations outside the designated zones, while banners serving public safety or traffic purposes will be managed on an exceptional basis.
In September, the city will notify relevant agencies and conduct public outreach ahead of the full rollout. Active enforcement and compliance guidance will begin in October, alongside an expansion of alternative display options such as designated and electronic notice boards.
"Through the banner-free zone program, we will manage key sections frequented by residents in a safer and more pleasant way," a Samcheok city official said. "We will work to establish a proper outdoor advertising culture through ongoing guidance and maintenance."
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