New 'Stock Home' tab added to KakaoBank's investment section
Users can search, buy and sell shares without switching apps
Kakao Pay Securities announced Tuesday that it has partnered with KakaoBank to launch a stock trading service within the KakaoBank app, with the feature going live on Friday under a new "Stock Home" section inside the app's investment tab.
The integration allows users to trade domestic and overseas stocks, ETFs and exchange-traded notes — services previously available only through the "Securities" tab on the Kakao Pay app — directly within the KakaoBank app. Everything from browsing stock information to placing buy and sell orders can be done without switching between apps.
The service comes with a full suite of features. Users can monitor stocks through charts, asking prices and watchlists, and exchange views with other investors in a community forum. A "Stock Accumulation" function lets users set up automatic recurring purchases of chosen stocks. The app also offers a personalized home screen that adapts to the user's investment experience, presenting different interfaces for first-time investors and those already active in the market.
To use the service, users simply link a Kakao Pay Securities account in their own name to their KakaoBank account. Those without an existing account can open both a bank account and a brokerage account sequentially within the KakaoBank app. Deposits needed to buy shares and proceeds from sales are both handled through the KakaoBank account.
"Having investment naturally begin where people manage their financial lives is the direction Kakao Pay Securities has envisioned," said Shin Ho-cheol, chief executive of Kakao Pay Securities. "We will support more users in easily understanding investment information and building an investment experience suited to their goals and preferences — within a seamless flow that connects payments, transfers, deposits and investments."
Kakao Pay Securities said it plans to enhance the service in stages and expand synergies by deepening integration across Kakao's financial platforms. The company also intends to run a variety of events to broaden its touchpoints with users.
One such promotion is currently underway: users who add the company's KakaoTalk channel as a friend for the first time are entered into a draw for free shares, with 10 winners each receiving one share of Samsung Electronics. The event runs through Sept. 30. Kakao Pay Securities said its KakaoTalk channel surpassed 1 million friends in June.
yuni@heraldcorp.com
