Shinsegae Department Store holds golf fair through Sept. 20

Shinsegae Department Store said it will hold a golf fair at all its stores through Sept. 20. The company has expanded the event's inventory by 30 percent compared with its spring golf event.

Popular brands are taking part, including the department store's own directly operated golf shop as well as J.Lindeberg and Nike Golf. Through Sept. 22, shoppers can find a 55th-anniversary limited-edition product from the premium golf brand Majesty at the connecting bridge on the 7th floor of the Gangnam branch — a world-first unveiling.

The fair also features interactive content. Customers who use an affiliated card to purchase 500,000 won ($374) or more in golf brand products during the event period can enter a drawing for lessons with professional golfers Ko Jin-young and Im Jin-han.

Meanwhile, demand for golf is picking back up as the summer heat eases. From Aug. 24 to Sept. 6, Shinsegae Department Store's golf equipment sales rose 40.9 percent from the same period last year.