Coway's Re:NK, V&A Beauty land at Musinsa Beauty's first standalone store

Healivery, the cosmetics subsidiary of Coway, is expanding its offline retail network by placing its beauty brands Re:NK and V&A Beauty in Musinsa Beauty's first standalone store.

Healivery said its beauty brands Re:NK and V&A Beauty officially opened at Musinsa Beauty Hongdae, which launched Friday in Mapo-gu, Seoul.

Musinsa Beauty Hongdae marks Musinsa Beauty's first standalone store, bringing together some 600 beauty brands under one roof where customers can test and buy products in person. As Musinsa, primarily an online platform, expands its offline presence in the beauty sector, Healivery is placing both brands there at the same time to reach more customers in their 20s and 30s.

Re:NK is Healivery's cell-derma beauty brand. The store carries three products from its Hyper Hyal Plumping line, four from its Radiance Tone Up Cream line, along with its Intense Brightening Cell Essence Sun Cream, Intense Brightening Vita Scrub Cleansing Foam and Lip Treatment Balm.

V&A Beauty is a licensed beauty brand operated in collaboration with the Victoria and Albert Museum in London. The store introduces four shades of its multi-color balm, the Mood Glowpot Lip and Cheek.

Healivery placed the skincare-focused Re:NK alongside the color cosmetics brand V&A Beauty so customers can try both lines in person. The move adds Musinsa Beauty's offline store to Healivery's existing sales channels as it looks to broaden its customer base.

"Through Musinsa Beauty's first standalone store in Hongdae, we were able to introduce Re:NK and V&A Beauty to a wider range of customers," a Healivery official said. "We will continue to expand our online and offline touchpoints so customers can experience our brands."