Samsung Electronics holds 'The Brief' home appliance tech seminar in India

Samsung Electronics hosted a global home appliance tech seminar in India, showcasing AI-powered appliances tailored to the country's climate and lifestyle. The company expanded AI features suited to local living conditions — from cooling functions designed for hot and humid weather to family care and remote diagnostics — as part of its strategy to position AI as an everyday companion.

Samsung held the home appliance tech seminar "The Brief" in Gurugram, India, on Wednesday, the company announced Thursday. The event centered on SmartThings, its AI-based integrated connectivity platform, and highlighted how AI appliances can reduce household burdens, cut energy use and manage family routines.

The venue featured dedicated experience zones for air conditioners, kitchen appliances, and home care and reliability, where Samsung demonstrated features reflecting India's hot and humid climate and family-centered lifestyle.

The air conditioner zone introduced the company's WindFree technology, which regulates indoor temperature without direct airflow, along with five airflow control modes using the motion blade of the Bespoke AI WindFree Pro. Samsung also showcased its Wearable Good Sleep feature, which links Galaxy Watch and Galaxy Ring data on sleep stages and body temperature changes to automatically adjust cooling conditions.

The kitchen appliance zone featured the Bespoke AI Family Hub refrigerator, demonstrating the Now Brief function — which delivers personalized information to users — and Family Care, which checks on elderly parents by monitoring their device usage patterns.

Samsung also emphasized its post-purchase service offerings. Through SmartThings Home Care, the company monitors appliance conditions and alerts users when filters need replacing or devices require cleaning. Its Home Remote Management service allows consultants to remotely analyze appliance status and guide users through any necessary steps.

Marking its 30th year in India this year, Samsung said it plans to strengthen its quality and service capabilities beyond the point of purchase, offering local consumers a more reliable AI appliance experience.

Samsung currently operates two production facilities in India — in Noida and Chennai — along with three research and development centers in Delhi, Noida and Bengaluru, and a design center in the Delhi NCR area, providing a foundation for developing locally tailored products.

Earlier, Samsung held Latin America tech seminars in São Paulo, Brazil, in August, and in Mexico City, Mexico, on Sept. 9, targeting about 80 local media representatives and influencers. Those events highlighted AI-based energy-saving features and functions designed to ease household chores.

"The true value of AI home appliances lies in improving consumers' daily lives and quality of life," said Lee Sang-jik, executive vice president of Samsung Electronics' DA Business Division. "We will continue to innovate so that AI technology reflecting each region's environment and culture becomes a companion that delivers real value in everyday life."