Yuhan-Kimberly plants 'bee forest' in Yeoncheon, targets 44-hectare woodland project by 2029

Yuhan-Kimberly announced Monday that its employees had taken part in a tree-planting and forest-care volunteer event at Naesanri, Sinseo-myeon, Yeoncheon-gun, Gyeonggi Province, planting native bee-forage plants as part of its ongoing "bee forest" initiative.

Employees from Yuhan-Kimberly and SK Telecom joined the activity, planting native flowering plants that serve as food sources for bees and tending the surrounding forest.

Yuhan-Kimberly is carrying out a joint 44-hectare forest project in the Yeoncheon area through 2029, in partnership with the Peace Forest organization and the Korea Forest Service's Northern Regional Office. Over the three years through 2025, the project has seen a cumulative 101,660 trees planted and maintained.

Bees play a vital role in pollinating crops and wild plants. Yuhan-Kimberly said it plans to expand bee food sources and habitats to enhance biodiversity in forest ecosystems.

Yuhan-Kimberly has been conducting forest projects — including restoration of fire-damaged areas, biodiversity conservation and desertification prevention — through its "Woori Gangsan Pureuge Pureuge (Keep Our Land Green)" campaign, which launched in 1984. The company has now planted and tended more than 58 million trees in South Korea and abroad.