Homepage revamped around RISE ETF brand
AI features cover product search to prospectus summaries
KB Asset Management has merged its fund and ETF websites into a single platform, redesigning the homepage around its RISE ETF brand to reflect growing investor interest and adding AI-powered tools that handle everything from product searches to prospectus summaries.
The company unveiled the revamped homepage Monday, saying the overhaul was aimed at making it easier for investors to search for fund and ETF products and access product information and investment content in one place.
The most significant change is the consolidation of the two previously separate sites. With the ETF market expanding and investor attention growing, the main landing page has been reorganized around RISE ETF. Users can now browse both funds and ETFs within a single platform and move between products with fewer steps.
The unified search function has also been upgraded. A single query now returns results for both funds and ETFs simultaneously, covering not just product names but also constituent holdings and investment themes. Through a conversational AI service called RISE AI, users can ask questions about products and market trends and look up explanations of common investment terms such as distributions and tracking error. A per-product "AI summary" feature lets investors quickly grasp the key points of prospectuses and management reports.
The redesign is part of a broader push to expand KB Asset Management's digital presence in step with its growing ETF business. The firm's ETF net assets surpassed 38 trillion won ($27.5 billion) as of June — up more than 80 percent from the end of last year — placing it third in the industry. As its ETF business has scaled up, competition among asset managers to offer digital investment information platforms has intensified alongside the product race.
Investment content has also been reorganized, centering on fund, ETF and pension investment guides as well as market insights from portfolio managers and research specialists.
"We have improved the user experience so that customers can find and understand the investment information they need more quickly and accurately," said Lee Hae-dong, head of KB Asset Management's digital marketing division. "We will continue to strengthen our AI-powered investment information services and build this into an investment information platform that offers real, practical value from the customer's perspective."
To mark the relaunch, KB Asset Management is running a membership sign-up event from Monday for one month. The first 10,000 new members to register will receive a Mega Coffee coupon, and prizes drawn by lottery include a Roborock robot vacuum for one winner, an iPad Air for three winners and AirPods Pro for five winners.
kacew@heraldcorp.com
