Samjinfood's The Wave Gwangan wraps up opening running program

Samjinfood announced Tuesday that its Samjin Eomuk The Wave Gwangan location had successfully completed a running program organized in partnership with running store brand Racemont.

The event marked the first lifestyle program held since The Wave Gwangan opened. It was designed to leverage the coastal running environment and local character of Gwangalli, extending a store visit into a broader experience and allowing participants to engage naturally with Samjin Eomuk's space and brand while running.

The program began at 7 a.m. Sunday, with participants setting off from Racemont's Haeundae store and running along the coast to Samjin Eomuk The Wave Gwangan. After arriving, they had time to explore the store's space and products.

Participants also shared photos and videos from the run on their personal social media accounts, extending the experience online through the official accounts of Samjin Eomuk and Racemont and designated hashtags.

"As consumer interest in running, health and lifestyle continues to grow, we believe the brand also needs to create new touchpoints that match evolving consumption patterns," a Samjinfood official said. "We plan to continue rolling out seasonal programs and content through collaborations with a variety of brands and communities."