TS Trillion's GD Shampoo enters 200 US Miniso stores in North America push

TS Trillion, best known for its TS Shampoo anti-hair-loss line, said Tuesday it has officially placed its teen-focused GD Shampoo — in both Girl and Boy variants — on shelves at 200 Miniso stores across the United States, in partnership with global retail partner Chungdam Global.

The 200-store rollout represents roughly half of Miniso's total US footprint, which recently reached 400 locations. GD Shampoo is currently the top-selling product in the TS brand lineup on Amazon in the United States. The company said the new agreement gives it a platform to carry that online momentum into brick-and-mortar stores nationwide.

GD Shampoo is a functional shampoo formulated specifically for teenage scalp concerns, including excess sebum, scalp odor, dandruff and itchiness. The lineup is split into two variants — Girl and Boy — to reflect differences in scalp characteristics between the sexes.

Miniso is a global lifestyle retail chain whose core customer base spans Generation Z and Generation Alpha. The chain posted 37 percent year-on-year sales growth in North America in the first half of this year and expanded its North American store count to 536, including 400 in the United States. Its US membership base stands at about 5.8 million, with members accounting for 60.1 percent of sales.

TS Trillion said it plans to apply the offline retail expertise it built in South Korea — where cumulative shipments to Daiso stores surpassed 1 million units — to its US Miniso partnership. The company added that it will focus closely on early sales velocity and reorder rates to maximize results under a five-year supply agreement with Chungdam Global covering TS Shampoo, hair care and beauty products worth 41 billion won ($29.6 million) in total.

"We will closely track GD Shampoo sales trends across the 200 US Miniso locations and continuously expand both the number of stores and the product range," a TS Trillion official said. "Starting with a successful US Miniso launch, we plan to aggressively grow our share of the North American hair care market by extending our distribution to Canadian Miniso stores, as well as TESO Life, T&T, H Mart, Sam's Club and TJ Maxx."

TS Trillion posted sales of 15.14 billion won in the first half of this year on a standalone basis, up 18 percent from the same period last year. Operating profit surged 1,511 percent year-on-year to 1.18 billion won, while net profit for the period came in at 636 million won.

As of 3:03 p.m. Tuesday, TS Trillion shares were trading at 1,031 won, up 0.59 percent from the previous session.