Polestar to hold 'Polestar on Tour' exhibition and test-drive event at Starfield Goyang

Swedish premium electric vehicle brand Polestar announced Wednesday that it will hold a traveling exhibition and test-drive event, "Polestar on Tour," at Starfield Goyang from Oct. 3 to Oct. 11.

Polestar on Tour is designed to expand offline customer touchpoints for the brand, which operates exclusively through online sales. The event gives customers a chance to experience Polestar's brand and vehicles more easily in their everyday lives.

The event will take place at the Gourmet Atrium on the first floor of Starfield Goyang, where visitors can view and test-drive both the Polestar 3 — the brand's flagship electric SUV — and the Polestar 4 Coupe, its best-selling premium electric vehicle.

Test drives require advance reservations through Polestar's official website, and a Polestar specialist will accompany each ride to provide detailed vehicle information and purchase consultation. A range of on-site events and benefits for purchasing customers will also be available during the event period.

The Polestar 3, launched in the domestic market in July, is built on an 800V electric architecture and features a maximum output of 500 kilowatts (680 horsepower, with the Performance Pack), a single-charge range of up to 486 kilometers (dual-motor variant), and a Bowers & Wilkins premium sound system, among other premium specifications popular with Korean customers.

The Polestar 4 is an electric performance SUV coupe that combines the spaciousness of an SUV with the sleek design of a coupe. It offers a single-charge range of up to 511 kilometers (rear-motor variant), a maximum output of 544 horsepower (dual-motor variant), generous business-lounge-level rear-seat space, an integrated T-map infotainment system, and an advanced driver assistance system.

Meanwhile, Polestar recently unveiled the "Formula 2030 Concept Car," which points to the brand's future design direction.

The Formula 2030 Concept Car was developed as part of Polestar's "2030 Strategy," targeting sustained business growth and profitability. It showcases the brand's design vision while reinforcing Polestar's core values of performance, innovative technology and sustainability.